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Optical illusions , Preserve Your World , WWF´s campaign

Recently, WWF  released these four billboards with accompanying message – “Preserve Your World, Preserve Yourself”. Is not the first of these public service campaigns using optical illusions, and i like this ,specially when they involve creativity. . So, you should easily be able to spot 3 different faces in these three posters. Probably there is even more stuff hidden there. Which one is your favorite?

Bag illusion

This is really a very creative and funny bag.

Red cross in a box


This ad’s art is very simple and beautiful. The well known “red-cross” made in a different way, by using an opened red box. What could be better for emphasizing the word “give”? The copy says: “When you give, we give.” And I believe by seeing this visual all you really feel like doing is give.


Creative Agency: JWT, Chennai
Creative Director: Joono Simon